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WhatsApp Business API

Make the WhatsApp Business Platform part of your multichannel customer journey - powered by WhatsApp BSP Hoola.

About the WhatsApp Business API

The WhatsApp Business API is a powerful communication tool designed for modern businesses. It's an upgraded version of the popular messaging app, tailored to meet the specific needs of businesses. Hoola harnesses the capabilities of the WhatsApp Cloud API to enhance customer engagement across various sectors. Here's how the WhatsApp Business API solves different use cases:

  • Grow your online sales: With Hoola, supercharge your eCommerce game using WhatsApp's powerful campaigns and smart automation. Say goodbye to lost sales with our nifty abandoned cart reminders and keep your customers in the loop with real-time order updates.
  • Get more from your WhatsApp chats: We help you squeeze every bit of value out of your WhatsApp campaigns. Engage customers after the sale to keep them coming back for more.
  • Improve customer experiences: Blend your offline and online worlds seamlessly. Hoola's got your back in offering top-notch customer experiences that bridge both realms.
  • Automate support conversations: Juggling chats? No problem. Let Hoola's AI handle 70% of the chatter, while you focus on what really matters. Plus, those appointment reminders? They're on us, automatically!

By leveraging the WhatsApp Cloud API, Hoola provides specialized solutions that cater to the unique needs of eCommerce, retail, and agency businesses, ensuring enhanced customer engagement and improved business performance.

How to get started with WhatsApp Business API

First things first, sign up to Hoola. It’s quick and easy.

  1. Connect your business number: Link your business phone number with Hoola, or get a number with any paid plan.
  2. API integration: This can be fully self-onboarded, or our team at Hoola will guide you through the process of integrating the WhatsApp Business API.
  3. Set up your profile: Customize your WhatsApp business profile. Add your business details – like name, logo, description, address, and working hours.
  4. Customize your settings: Tailor your chat settings and preferences. Set up automated greetings, away messages, and quick replies for common questions.
  5. Go next level: Use our advanced features like AI-support automation, website widgets, and WhatsApp marketing campaigns to scale your customer engagement and business growth.

WhatsApp Business
use cases & features

WhatsApp multichannel marketing campaigns 5x conversion.WhatsApp multi-channel flow shopify node.WhatsApp multi-channel flow email node.WhatsApp multi-channel flow condition node.WhatsApp multi-channel marketing flow WhatsApp message.

WhatsApp for marketing

Sell 5x more online with WhatsApp campaigns for eCommerce.

  • Reach "Revenue-per-Recipient" metrics of over €8,65
  • Convert 5% of your website traffic to WhatsApp opt-ins
  • 90% open rates that maximize your WhatsApp campaign ROI

WhatsApp for customer support

Create a better customer experience between offline and online interactions

  • Easily manage all conversations in an omni-channel inbox
  • Schedule in-store appointments right from WhatsApp
  • Offer personalized product recommendations and sell while helping your customer
WhatsApp omnichannel support inbox single thread.WhatsApp 360Β° customer profile.
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WhatsApp automation with

Hoola AI

Automate over 70% of customer support and personalized customer interactions.

  • Make your 24/7 WhatsApp support agent
  • Send transactional notifications like order & delivery updates
  • Add 15% more revenue abandoned cart & post-purchase flows

Resources about the
WhatsApp Business API

WhatsApp link & QR generator from Hoola.

Create a WhatsApp QR & click-to-chat link

Add your WhatsApp chat-in link to your Facebook page or Instagram bio. And add your QR Code to marketing material or website sections to guide people into your WhatsApp channel.

Generate link
WhatsApp website Widget generator from Hoola for Shopify.

Generate your WhatsApp Website Widget

Generate your WhatsApp widget to embed your link into a click-to-chat button to add directly to your website and any shopsystem.

Create widget

Your WhatsApp Business API Questions πŸ‘‡

Is WhatsApp Business API free?

No, the WhatsApp Business API is not free. While there's no cost for the API itself, businesses typically incur charges for using the service through a provider. These charges may include fees for messages sent and any additional services provided by the API integration partner.

What is WhatsApp Business API used for?

The WhatsApp Business API is used for streamlined, large-scale communication with customers. It's ideal for businesses looking to automate conversations, send notifications, offer customer support, and engage in marketing activities directly through WhatsApp. The API allows for more efficient management of customer interactions on a platform familiar to billions of users.

What is the difference between WhatsApp Business App and API?

The main difference lies in their scale and functionality. The WhatsApp Business App is designed for small businesses and offers basic features like automated responses, business profiles, and messaging tools. In contrast, the WhatsApp Business API is aimed at small-to-medium and large businesses requiring advanced features like bulk messaging, integration with existing systems, and the ability to manage multiple user conversations simultaneously.