WhatsApp Link & QR Generator

Create your wa.me chat-in link to allow users to contact your business on WhatsApp. Share your WhatsApp QR code for users to scan and follow our opt-in guide to see best practices for building an audience.

{{ whatsappurl }}
Test Link →

{{ customer.prefilledmessage }}

Hey, opt me in!

iPhone 15

How to create a WhatsApp link

You can generate your widget easily within 3 steps, just use our generator above. If it doesn’t work, or you need any edits, give us a call!

1. Enter your WhatsApp Business number

Choose a number used for your WhatsApp Business App or API and add your country code.

2. Add a pre-filled message (optional)

Choose an auto-filled WhatsApp message to personalize the welcome message or trigger automations or opt-ins.

3. Generate once – Use everywhere!

Copy & save your WhatsApp wa.me link, download the QR code and share it everywhere to grow your subscriber list!

How to create a WhatsApp link manually

If you prefer creating a WhatsApp link manually, follow these steps:

  1. Copy the WhatsApp base URL: “https://api.whatsapp.com/send?phone=” or “https://wa.me/”.
  2. Add your phone number: Insert your phone number with the country code (without the ‘+’, leading zeros, or any special characters).
  3. Add a pre-filled message (optional): Connect an encoded version of your pre-filled message to make first messages more concrete or even trigger automations.

For example, if your phone number is +1 2345678900, your WhatsApp link will look like this: https://api.whatsapp.com/send?phone=12345678900 or https://wa.me/12345678900.

With an included pre-filled message, you would add an URL encoded text component. For this example, let's take: "Hey, send me special offers!", which encoded would be: "Hey%2C%20send%20me%20special%20offers%21".

Your full link is: https://api.whatsapp.com/send?phone=12345678900&text=Hey%2C%20send%20me%20special%20offers%21. (Or quick way, save this page as a bookmark and use our link generator that does this automatically.)

What is a WhatsApp link?

A WhatsApp link, also known as a wa.me link, allows users to initiate a conversation with a business or individual without having to save their phone number in their contact list.

By clicking on the link, the user is directed to a chat window on their phone or WhatsApp Web, where they can communicate directly with the intended recipient. This feature is particularly useful for businesses, as it streamlines customer communication and enables seamless interactions.

As a business you must constantly upgrade effective communication channels to stay relevant and provide customers with an engaging experience.

WhatsApp is currently leading this trend as it has the greatest audience with up to 2B users per day. Our WhatsApp link generator is a powerful tool that enables you to create simple links that open a direct chat with their WhatsApp number.

Read more about the benefits of using a WhatsApp link, how to create one, implement it, best practices, and our user’s most frequently asked questions.

Best practices for creating your wa.me link

To maximize the benefits of using WhatsApp links, follow these best practices:

  1. Personalize your message: Customize the pre-filled message to make it relevant to your campaign goal, the audience sending the message and encourage re-engagement.
  2. Respond as quickly as possible: Reply to inbound customers promptly. Without discussion, this is the number one driver for customer satisfaction (especially as customers also use WhatsApp as a privately communication channel).
  3. Track link performance: Use analytics to track the performance of your WhatsApp links and see if you've reached your campaign goal.
  4. Avoid spam: Send messages to customers to actually agree to receive them, and make them as relevant for them as you can.

Where to use and implement WhatsApp links or QR codes

Once you have created a WhatsApp link, you can implement it across various platforms to optimize customer communication. Here are some ways to implement your WhatsApp link:

Shopify Logo integration with Hoola.


Easily integrate your WhatsApp widget onto your Shopify store.

Woocommerce Logo integration with Hoola.


Easily integrate your WhatsApp widget onto your WordPress store.


Easily integrate your WhatsApp widget onto your PrestaShop site.

Need a WhatsApp widget?

Turn your WhatsApp link into a website widget.

Benefits of using WhatsApp chat-in links

Creating a WhatsApp link is essential for online businesses as it makes it easier for customers to contact you. From a perspective of communication between businesses and customers, within just a couple weeks you will find the following benefits:

🍃 Simple and quick communication

A WhatsApp link allows customers to reach out to you quickly, with just the press of a button. This makes it easy for them to receive support live on WhatsApp without having to add your business as a contact. WhatsApp links enable real-time communication, and convert customers live in chat in their same moment of buying.

💌 Build customer relationships

Building on simple live communication, you will naturally start building relationships with your customers. As you're lowering the threshold to reach you as a business, you create a more personalized experience for your customers, resulting in both increased engagement and loyalty over a longer period of time.

🛒 Conversational sales & marketing

By including WhatsApp links in marketing campaigns, or promotional material, you can even drive traffic your website or online store right from WhatsApp. The more you promote your links and QR codes, the more customers can reach your WhatsApp channel for sales, support and marketing in chat.

📈 Analytics & tracking

By using a WhatsApp link generator, there's different ways to track your marketing efforts. One of these ways is to generate a unique pre-filled message for every promotion, different from your general website opt-in message. By manually counting or using WhatsApp software, you can track these chat-in links and see which campaigns have done best to engage your community.

Frequently asked questions

What does a WhatsApp link look like?

A WhatsApp link typically looks like “https://wa.me/whatsappphonenumber” with the phone number of the person or business you want to chat with. Use “https://wa.me/whatsappphonenumber?text=prefilledmessage” to include a message in the WhatsApp text field.

How much does it cost to create a WhatsApp link?

Creating a WhatsApp link is free of cost. Users can generate the link by providing their WhatsApp number and a custom message for any WhatsApp-supported country. They can also download the QR code or copy the link to share on social media platforms like Instagram, Facebook, Twitter, and YouTube. Adding the WhatsApp link on the Instagram profile and website is important.

Can I start a conversation with a customer instead of waiting for them?

Yes, you can start a WhatsApp conversation with a customer by using the WhatsApp Business API. This allows you to initiate conversations with customers who have previously messaged your business or have provided their phone number as part of a transaction. However, it is important to ensure that you have obtained proper consent from the customer before initiating the conversation. Additionally, you should follow WhatsApp’s guidelines for messaging, including not sending promotional messages to customers who have not opted in to receive them.

How do I add a link to my website or social media?

To add a WhatsApp link to your website or social media platforms, first use the WhatsApp link generator to create your link. Then, you can enter the wa.me link to your website as a WhatsApp widget, also known as chat-in bubble.
If you are using WhatsApp for Business, you can navigate to Settings > Business Tools > Short Links to view and copy the link in. WhatsApp links can be an effective way to enhance customer experiences and provide an easy way to shop. You can add the link to your social media with Facebook or Instagram’s Click-to-Chat ads, to both of these business pages or in your bio or link in bio.

Can I generate a WhatsApp link using the WhatsApp Business App?

Yes, you can generate a WhatsApp click-to-chat link directly from the WhatsApp Business App by following these steps:
1. Tap on the triple dot on the top right.
2. Select Business Tools.
3. Choose Short Link.
4. Tap on the green round icon to copy the link.