11 Best WhatsApp API Providers for Businesses

The best WhatsApp API provider is Hoola and others include Zoko, Twilio, Wati, Brevo, Respond.io, Trengo, MessageBird, and 3 more… 👇

11 Best WhatsApp API Providers for Businesses

WhatsApp has become more than just a way to chat with friends. It's now a key tool for businesses to talk with their customers. Imagine being able to answer questions, solve problems, and even sell products, all through WhatsApp. That's where a good WhatsApp API provider comes in. They either make or break the magic of WhatsApp.

Now, you might be wondering, "What makes a great WhatsApp API provider?" Well, it's all about making things easier for businesses. You want a service that lets you handle all your WhatsApp chats in one place, knows your customers well, and helps your team work together smoothly. Even better, what if it could handle most of your customer chats using smart AI? That's where things get interesting. You don’t want to look for just another provider; you want to find a partner in WhatsApp, one that stands beside you, helps you out, builds with you and gives you the right strategies. 

Let’s figure out who really gets how important new features are for your business. Let's dive in and see how the right WhatsApp API provider can make a world of difference for your business.

Why would I need a WhatsApp API for my business?

Customers are everywhere – not just walking into stores or browsing websites. They're on social media, sending emails, and yes, they're using WhatsApp a lot. This is where multi-channel support becomes a game changer. It means being where your customers are, on all these different platforms, especially on popular ones like WhatsApp.

Think about it. When you use WhatsApp, you're not waiting days for an email response, right? It's quick, it's easy, and it feels personal. That's exactly how customers want to talk to businesses too. They love the convenience of getting quick answers on a platform they already use all the time. And for businesses, this is golden. You get to connect with your customers in a real, more personal way. It's like having a chat over coffee – relaxed, friendly, and helpful.

Using a WhatsApp API helps you do just that, but on a bigger scale. You can answer questions, solve issues, and even recommend products right in the chat. It's like giving each customer a VIP experience, making them feel special and heard. The future of eCommerce is not anymore just about sending messages; it's about building relationships. And that's what keeps customers coming back for more.

How to choose the best WhatsApp API provider: 4 criteria

When you're looking for the best WhatsApp API provider, it's like picking the right teammate for a big game. And it’s more special: a game that you’re in for a while. You need someone who's got the skills, is reliable, and is there when you need them. We’re going to break it down today into four simple things to look for:

Full guidance and onboarding

Imagine buying a new gadget but with no instructions on how to use it. Confusing, right? That's why good onboarding matters. Your WhatsApp API provider should help you set everything up and show you how to use all the cool features. It's like having a friend who's great at tech helping you out. They should make sure you're all set to chat with your customers without any hiccups.

Customer success team with proven cases

You wouldn't buy a car without checking its reviews, would you? The same goes here. A good provider should have a team that not only helps you when you're stuck but also has a track record of making customers happy. Look for success stories or case studies. They're like gold stars on a report card – they show the provider can really deliver.

GDPR compliance & security

Last but not least, security is key. You're dealing with customer conversations, and keeping those private is super important. Make sure the provider follows GDPR and has top-notch security. It's like locking your doors at night – it gives you peace of mind knowing everything's safe.

WhatsApp API pricing & conversation fees

And last up, let's talk money. You want a deal that feels right for what you get. Some providers might offer basic services at a low cost, but if you need more features, the price can jump up. The same goes for Meta’s conversation fees: good providers don’t charge extra on top of WhatsApp Business API pricing. It's like buying a plane ticket – sometimes the cheap one ends up costing more with all the add-ons. Look for clear, straightforward pricing that fits your business's needs without breaking the bank.

Choosing the best WhatsApp API provider is all about finding that perfect fit for your business. Keep these four criteria in mind, and you'll be on your way to finding a provider that helps your business integrate with WhatsApp in no-time, and make it successful along the way.

Top 11 WhatsApp API providers best suited per business type

Finding the right WhatsApp API provider can feel a bit like searching for the perfect pair of shoes. Each business has its own style and needs. So, let's walk through some of the best providers out there, and rank them based on the criteria above, starting with Hoola.

1. Hoola - Best WhatsApp API provider for all-in-one customer engagement

Hoola is a customer engagement platform that helps eCommerce and retail brands manage and automate their marketing and support channels in one tool. Bringing out the best potential from the WhatsApp Business API. We're not just another company in the mix. We're like that friend who always knows how to solve your problems. 

Hoola - Best WhatsApp API provider for all-in-one customer engagement.
Hoola - Best WhatsApp API provider for all-in-one customer engagement

At Hoola, we understand that dealing with customer chats can be like juggling a lot of balls at once. That's why we've built for customers, to make your life a whole lot easier:

  • Single inbox view: Picture this. All your customer chats from WhatsApp, email, and even voice messages, all in one place. No more switching between apps, like having a super tidy desk where everything you need is right at your fingertips.
  • Know your customers like a good friend: With our 360 customer profile, you'll know your customers like the back of your hand. Imagine having a cheat sheet for every customer – their past chats, preferences, all there. The best of all: this data is used for marketing campaigns, so it looks like your business knows their customers better than themselves.
  • Teamwork makes the dream work: Collaboration is key, right? With Hoola, your team can work together on customer chats like a well-oiled machine. Think about internal notes, chats and  keeping everyone in the loop, so things get done faster.
  • Let AI do the heavy lifting: In short, automate 70% of your customer chats, handled by smart AI. It's like having a 24/7 support agent who takes care of the routine stuff, so you can focus on the trickier cases.
  • Personalized marketing campaigns: Finally, sending marketing messages that hit the mark. It's not just about blasting out promos. It's about sending the right message to the right person at the right time. Think of it as knowing exactly what gift to buy for a friend's birthday – personal and thoughtful.

Imagine you are selling customized sneakers like one of our customers. With Hoola you can add WhatsApp so clients can ask about sizes, colors, etc; Hoola then automates the replies and if needed it assigns an agent to help the client. And the best is, if they don’t buy you can easily use that same information from the support chat to improve future promotions.  

At Hoola, we get it. You want to make customer interactions smooth, personal, and efficient. That's our jam. Our entire customer success team is here to help you keep your customers chatting happily, turning them from one-time buyers into loyal fans. Let's make your customer engagement as easy as chatting with a friend.

2. Zoko - WhatsApp as primary sales channel

Zoko brings a fresh approach to using WhatsApp for business. Imagine turning WhatsApp into your storefront, where customers can browse and buy just like they would on your website. Zoko does this by syncing your product catalog directly with WhatsApp, making shopping super convenient for your customers.

Zoko - WhatsApp as primary sales channel.
Zoko - WhatsApp as primary sales channel

With Zoko’s WhatsApp-only solution, customers can see products, ask questions, and even make purchases, all in one chat window. It's like having a personal shopper in their pocket. This seamless integration is what sets Zoko apart, leading us to its key features and benefits:

  • Direct sales on WhatsApp: Customers can buy your products without leaving their chat window.
  • High engagement: Leverage WhatsApp's great open rates to reach customers effectively.
  • Personalized customer interactions: Tailor conversations to make each customer feel special.
  • WhatsApp Broadcasting: Send updates and offers directly to your customer's WhatsApp.

Keep in mind with Zoko: While Zoko excels in transforming WhatsApp into a sales channel, it might not fit every business size or type. If you're looking to do support on multiple channels, or leverage support data for marketing campaigns, Zoko is not for you. It's ideal for businesses focusing primarily on WhatsApp for sales and customer engagement.

3. Twilio - Advanced messaging integration

Twilio makes WhatsApp communication available to companies and BSPs. It's not just about sending messages; it's about creating a whole communication ecosystem. With Twilio’s Communication APIs, businesses can integrate WhatsApp into their existing systems, to make it a part of the rest of their stack.

Twilio - Advanced messaging integration.
Twilio - Advanced messaging integration

Twilio stands out with its ability to blend WhatsApp messaging into various aspects of business operations. This integration is key, especially for businesses looking for more than just basic messaging. Main Twilio benefits are:

  • Programmable messaging: Customize messaging for specific business needs.
  • Scalable infrastructure: Reliable performance for high volume messaging.
  • Multiple communication APIs: Enable SMS, voice & video conversations with customers.
  • Security and compliance: Ensure data privacy and compliance with regulations.

Keep in mind with Twilio: While Twilio offers powerful integrations, it might be a bit complex for smaller businesses or those just starting with WhatsApp. Twilio is ideal for businesses looking to deeply integrate WhatsApp into their communication strategies, offering flexibility and multiple communication APIs. However, its complexity may be challenging for smaller or less tech-savvy businesses.

4. Wati - Simplifying business messaging on WhatsApp

Wati offers a streamlined approach to WhatsApp communication, making it simpler for businesses to connect with their customers. This platform focuses on personalizing communication and growing revenue through the WhatsApp Business API.

Wati - Simplifying business messaging on WhatsApp.
Wati - Simplifying business messaging on WhatsApp

Wati's platform is geared towards automating marketing, sales, and customer support on WhatsApp. The emphasis on personalized communication helps in creating more engaging and effective customer interactions. Main benefits include:

  • Automated customer support: Streamline responses to common queries using automation.
  • Bulk messaging: Send messages to multiple customers at once, efficiently.
  • CRM integration: Seamlessly integrate customer data for better customer relationships management.
  • Conversation labels: Organize chats for easy tracking and follow-up.

Keep in mind with Wati: While Wati excels in automation and simplicity, larger businesses or those needing more advanced features may find it limiting. It's best suited for small to medium-sized businesses with a pure focus on WhatsApp support, marketing and automation.

5. Brevo - All-in-one CRM suite

Brevo is an all-in-one CRM suite that focuses on automating marketing campaigns across various channels like Email, SMS, WhatsApp, and live chat. It's designed to help businesses of all sizes, from small to enterprise, to grow revenue and build better customer relationships.

Brevo - All-in-one CRM suite.
Brevo - All-in-one CRM suite

Brevo offers a complete toolkit for businesses aiming to turn website visitors into long-term customers. It includes smart campaign features for all channels and it’s the right choice for businesses looking to streamline their marketing and sales efforts. Benefits of Brevo: 

  • Multi-channel marketing: Manage campaigns across Email, SMS, and WhatsApp.
  • Customer Relationship Management: Like a sales CRM, keep track of leads and customer interactions.
  • Personalized chat tools: Engage in real-time conversations with customers.
  • Reliable delivery rate: Ensures effective reach to your audience.

Keep in mind with Brevo: Brevo, while versatile, might be more than what's needed for small-to-medium sized businesses or those just starting out. It’s great for scaling businesses but in any case it’s not specialized at one use case and offers for example next to an omnichannel inbox, also a complete sales CRM.

Brevo is a great fit for businesses looking for a comprehensive CRM solution with robust multi-channel marketing capabilities. It's recommended to figure out what exactly you’re looking for, and list out the features that will really grow your business.

6. Respond.io - Multi-channel messaging

Respond.io offers a smart solution for businesses to manage messages from various platforms, including WhatsApp, in one place. It's like having a command center for all your customer interactions.

Respond.io - Multi-channel messaging.
Respond.io - Multi-channel messaging

This platform is all about bringing together different messaging channels for easier management. It's perfect for businesses that want to keep their communication lines open and efficient, no matter where their customers are reaching out from. WhatsApp features of Respond.io:

  • Unified inbox: Manage WhatsApp and other messages in one place.
  • Automated responses: Save time by automating common replies.
  • Detailed customer profiles: Get to know your customers better.
  • Customizable workflows: Automated processes for customer support agents.

Keep in mind with Respond.io: While Respond.io excels in multi-channel messaging, businesses looking for a platform focused that makes marketing integrate well with support, might find it too narrow. It's more suited for companies valuing a multi-channel support, that want to make sure no customer message gets missed, without the option to retain this customer or grow CLV.

7. DelightChat - Omni-channel messaging and marketing

DelightChat is designed to streamline customer support and marketing for eCommerce brands, especially those using Shopify. It integrates multiple channels, including WhatsApp, into a unified dashboard, simplifying customer interactions.

DelightChat - Omni-channel messaging and marketing.
DelightChat - Omni-channel messaging and marketing

DelightChat stands out with its omnichannel approach, allowing businesses to manage customer conversations across WhatsApp, Instagram, Facebook, Email, and Live Chat from a single place. This integration is key for businesses looking to consolidate and streamline their customer communication. DelightChat does WhatsApp like:

  • Centralized messaging: Handle all your WhatsApp and other messages in one place.
  • WhatsApp marketing: Send promotional broadcasts and automate abandoned cart recovery.
  • Customer engagement: Engage customers with targeted messages and personalized communication.

Keep in mind with DelightChat: DelightChat's focus on omnichannel messaging is the main idea behind the software and can be limiting in terms of its integration between support and marketing interactions. There is no sign that any support data can be used for marketing, and therefore marketing interactions won’t be as relevant as intended.

DelightChat is great for eCommerce businesses using Shopify, but may not offer the specialized, AI-driven WhatsApp automation seen elsewhere.

8. 360Dialog - WhatsApp Cloud & On-Premises API for BSPs

360dialog has divided their focus into a platform, but also a lot on being the middlemen between the WhatsApp API and other WhatsApp software. While their own software is focused on performance marketing through WhatsApp, their API doesn’t seem to be the answer many BSPs are looking for.

360Dialog - WhatsApp Cloud & On-Premises API for BSPs.
360Dialog - WhatsApp Cloud & On-Premises API for BSPs

360dialog focuses on creating good WhatsApp marketing campaigns. It offers tools for detailed tracking, analysis, and optimization of WhatsApp marketing strategies, supporting businesses looking to turn WhatsApp into a key marketing channel. Their main features are:

  • WhatsApp Partner API: Helping BSPs integrate WhatsApp API seamlessly into their systems.
  • Consultation for optimization: Providing advice to maximize WhatsApp's potential as a communication and marketing tool.
  • Customized setup support: Tailoring the WhatsApp setup to meet specific business needs.
  • Efficient implementation: Ensuring smooth and effective implementation of WhatsApp features for customer engagement.

Keep in mind with 360dialog: While robust in marketing analytics and targeting, 360dialog may not provide the same level of customer support solutions as other platforms, which focus more on AI-driven automation and customer engagement. 360dialog can still be the right choice for businesses focused on WhatsApp as a primary marketing platform, offering specific tools for campaign tracking and optimization.

9. Trengo - Multi-channel support

Trengo offers a solution for businesses looking to manage all their communication channels, including WhatsApp, in one place. It's about making customer service as straightforward as possible.

Trengo - Multi-channel support.
Trengo - Multi-channel support

This platform helps businesses deal with messages from all their channels, to keep everything organized, so you can respond to customers quickly and efficiently. How they do it:

  • Unified inbox: Manage WhatsApp and other channel messages together.
  • Automated responses: Use AI to handle common queries swiftly.
  • Team collaboration: Share the workload among team members effectively.

Keep in mind with Trengo: Trengo's broad focus on multiple channels might not have the same depth in WhatsApp-specific features compared to a platform like Hoola, which specializes more in WhatsApp marketing and AI-automation.

Trengo is a great choice for businesses wanting to streamline their customer communication across various channels, including WhatsApp, but it’s not quite geared to also keeping those customers with relevant marketing campaigns.

10. MessageBird - Omni-channel automation simplified

MessageBird streamlines communication by integrating multiple channels, including WhatsApp, into a single platform. It's all about software and API to automate customer interactions across different touchpoints, service & marketing.

MessageBird - Omni-channel automation simplified.
MessageBird - Omni-channel automation simplified

MessageBird focuses on creating a seamless communication experience. It offers the tools to personalize and automate interactions, making it easier for businesses to engage customers effectively. MessageBird’s features for integrations:

  • Unified inbox: Manage WhatsApp and other communications in one place.
  • Automated conversational marketing: Create automated marketing campaigns on WhatsApp.
  • No-code touchpoint design: Easily design and automate customer interactions without coding skills.

Keep in mind with MessageBird: While MessageBird excels in omnichannel integration, its broad scope might not offer the same level of WhatsApp-centric specialization as platforms like Hoola, which focus more on customer engagement and even AI, rather than just connecting channels.

11. Superchat - All-in-one messaging

Superchat is here to make customer communication your top priority, by creating an efficient and powerful way to communicate with your customers. The software is mainly developed around WhatsApp, and expanded around a multi-channel customer support inbox. Let's dive into what makes Superchat stand out.

Superchat - All-in-one messaging.
Superchat - All-in-one messaging

With Superchat, you can build loyal customer relationships, send and automate newsletters, sell products, and provide support - all in one place. It's a comprehensive messaging solution that simplifies your business communication. Superchat offers a range of features to enhance your business communication:

  • Conversational support: Provide customer support through channels they actually use.
  • Conversational sales: Turn support conversations into extra revenue in chat.
  • WhatsApp Business: Connect directly with your customers via WhatsApp.

Keep in mind with Superchat: While Superchat is a powerful tool, it's important to see that it’s main focus is WhatsApp, and therefore other channels are only there to be part of the multi-channel inbox. It’s also mostly focused on support, and limited in it’s ability to send marketing campaign at actual large scale.

WhatsApp BSP vs WhatsApp API for businesses

Before we jump into choosing the best WhatsApp Business Solution Provider (BSP), let's understand what WhatsApp BSP and WhatsApp API mean for your business.

WhatsApp API is a powerful tool offered by WhatsApp itself. It's mainly designed for tech-heavy businesses and WhatsApp Business Solution Providers (BSPs) that want to offer WhatsApp as a service as part of their software to other businesses. It’s directly from WhatsApp and because of the API, you can develop features like automation, customer integrations with CRMs and shopsystems, and marketing campaigns at scale.

WhatsApp Business Solution Providers (BSPs) are third-party companies (like Hoola) approved by WhatsApp. They use the WhatsApp Business Platform to either offer the WhatsApp Cloud or On-Premises API with added services and support. Here's why they're worth considering:

  • Extra support: BSPs often provide extra support and services, making it easier to get started and manage your WhatsApp communications.
  • Additional features: Many BSPs offer extra tools, like analytics or message templates, to enhance your WhatsApp experience.
  • Ease of use: They can simplify the process of using WhatsApp API, especially if you're not tech-savvy.
  • Custom solutions: Some BSPs offer tailored solutions based on your business needs.

How to choose the best WhatsApp Business Solution Provider (BSP) for your business

Let's chat about choosing the right WhatsApp Business Solution Provider (BSP) for your business. Picking the right BSP is a big deal because it can make your life easier and help your business grow. So when deciding for the right one, consider this:

  • Understand your business needs: Before you start looking, think about what you need. Do you want to send lots of messages, or do you need help with customer service? Even the request for automation or AI is a big deal in selecting the right one.
  • Check their features: Look at what each BSP offers. Some might have cool tools for chatting with customers, while others might be great for sending out updates. Pick one that has the stuff you need.
  • Consider reliability and support: You want a BSP that’s reliable and there when you need help. Look at their track record and see if they offer good customer support.
  • Budget matters: Cost is important. Compare prices and see what fits your budget. Remember, the cheapest option isn’t always the best.
  • Look at reviews: See what other businesses say about them. Good reviews usually mean they’re doing something right.

By keeping these points in mind, you can find a BSP that helps your business shine on WhatsApp. Remember, the right BSP can make a big difference in how you connect with your customers. Happy hunting!

Recap of the top WhatsApp API providers.

Before we dive deeper, let's quickly go over what we've learned about WhatsApp API providers. This is important because choosing the right provider can make a big difference in how you connect with your customers. We've looked at various options, each with unique features and benefits. Now, let's turn our attention to what you should consider when picking the best one for your business.

Picking the right WhatsApp API provider is like choosing a business partner. It's a big decision. Think about what your business really needs. Do you want advanced analytics? Or maybe 24/7 customer support matters more to you. Remember, the best choice depends on your specific business goals and how you want to engage with your customers.

How Hoola’s WhatsApp API helps you grow your business

Now, let's talk about Hoola's WhatsApp API. This is not just another tool; it's a game changer for your business. With Hoola, you get more than just a service; you get a partner who understands your growth goals.

Ready to take your business to the next level? Hoola is here to help. With our customer engagement platform, you'll connect with customers like never before. Don't just take our word for it. Try Hoola today and see the difference for yourself!

Hoola isn't just another option; it's a standout choice. Why? Because we offer something special:

  • Library of campaign examples: Get inspired with a vast collection of successful campaign ideas.
  • Endless success stories: Hear from businesses just like yours that have soared with Hoola.
  • Amazing testimonials: Real feedback from our satisfied clients.
  • Referrals from agencies, freelancers, and others: Trusted by industry experts and peers.
  • Online businesses switching to Hoola: Join the growing number of online businesses that have made the smart switch.

With Hoola, you're not just choosing a service; you're joining a community of successful businesses. So why wait? Join Hoola today and start your journey to success!

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Frequently asked questions

What is the best API for WhatsApp?

The "best" WhatsApp API depends on your specific needs. Some businesses might need advanced features like automation and analytics, while others might prioritize ease of use and customer support. Hoola's WhatsApp API is often praised for its comprehensive features and ease of integration, making it a top choice for many. Remember, the best choice for you depends on what aligns with your business goals and customer engagement strategies.

Is there an official WhatsApp API?

Yes, there is an official WhatsApp API. It's called the WhatsApp Business API. This API is designed for medium and large businesses, offering a way to communicate with customers at scale. It's more robust than the WhatsApp Business app and is intended for businesses that need more advanced features like automated messaging and integration with existing systems.

Can I get WhatsApp API for free?

The official WhatsApp Business API is not typically free. It's intended for larger businesses and comes with costs related to message volume and other factors. However, there are some third-party providers that offer WhatsApp API services, sometimes with free tiers or trial periods. These can be good options for small businesses or those just starting out. Keep in mind, though, that the features and support on free plans might be limited compared to paid versions.